Caterpillar has filed a cease and desist order against California’s Cat & Cloud Coffee for using the word on its apparel – but the coffee shop is fighting back

I’ve always wondered about a small dry-cleaning business in South Philadelphia. I must have driven by that place a thousand times since I was a child on the way to Phillies games. It’s their sign that always gets my attention. It’s a character from a Disney movie. And they’re using the name of the movie and beloved character as their business name.

This seems to be a trademark infringement and maybe because the business has been around for so long, the original owners cut a deal with Disney. Or maybe Disney rightly figures it’s not worth the effort – and the media attention – to go after a small business that clearly means nothing to their corporate profitability. If that’s the case, then good for Disney.

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